OnePlus Nord CE 2 5G, analysis: OnePlus’s Trojan horse to conquer the mid-range OnePlus launched in 2022 with a mobile of the highest range, the OnePlus 10 Pro, but it has not yet left China. The one presented in international lands was the OnePlus Nord CE 2 5G, a mid-range that points the way due to its excellent balance in hardware, software, and design. We have tested it, and we can corro...[Read More]
Social media marketing (SMM for short) differs from the private use of social networks. As private people, we often consume social media content in an unstructured manner. Networking with friends, acquaintances, and people with the same interests is in the foreground. On the other hand, social media marketing requires a much more strategic approach to pursue the goals set. These can be designed in...[Read More]
How social media and platforms are taking over the world The social network – endless expanses. These are the adventures of the Internet generation, who use their mobile devices to explore foreign networks, new profiles, and new social media. Inform, communicate and interact Welcome to the colorful world of Facebook, Instagram, Snapchat, TikTok & Co. There is a large selection, and when it com...[Read More]
What is social media communication? There is no such thing as communication in social networks. At least not from a marketing perspective, because every network has a different style. On Twitter, for example, a casual tone is often enough, with humor too, as here with the British supermarket chain Tesco: Tesco Marketing and Communications This tweet manages almost without words and still has a dec...[Read More]
#1 What are social networks? A social network is a platform on which users can network and share content. Each network has a specific focus in terms of topics and content formats. For example, the travel, food, and fashion photos of the #goodlife bubble on Instagram would be out of place on LinkedIn. A detailed specialist article from this network could not prevail on Instagram. What is also uniqu...[Read More]
success factors Since the use of social media for marketing purposes also harbors some dangers, it is essential to consider the following critical success factors when using them to achieve the targeted company goals. First of all, social media should be carefully planned and thought through, and a corresponding strategy should be developed that includes clearly defined goals. Competent employees ...[Read More]
Social media marketing (abbreviated SMM) is an area of online marketing that uses social media to achieve marketing goals. Social media include social networks such as Facebook, Twitter, Xing, wikis, forums, blogs, and many more. Social media marketing represents a significant expansion of corporate communication, as it not only offers the opportunity to make direct contact with the target group...[Read More]
Analyze how well you’ve met your social media goals and continually optimize And what’s the point of all this? This question is, of course, obvious. After all, you have invested time and money. The good thing: Success is measurable in the digital age. Analysis tools can be used to check the performance of your social media campaign regularly. How are your users behaving? How long do th...[Read More]
Develop social media formats from your convincing topics – in terms of content and visuals Anyone who scrolls through their feed (regardless of Instagram, Facebook, or LinkedIn) usually has little time. Your content must be “snackable,” i.e., quickly consumable – and at the same time be memorable. Get people to stop by developing social media formats for your topics that are conv...[Read More]
Get to know the platforms’ rules: Facebook, LinkedIn, Instagram, YouTube, and other social networks and platforms differ in many aspects – for example, in terms of target groups, functionality, algorithms, or media costs. Find out which channel (probably more of a channel mix) is ideal for achieving the goals you developed in the social media strategy. For example, LinkedIn is good for...[Read More]